BOWL-A-RAMA and IMG Media Strike Rights Deal

BOWL-A-RAMA has agreed a deal with IMG Media to distribute the rights to the world’s largest concrete skateboarding series.

IMG will bring the event to new and existing fans by developing and enhancing the series’ international coverage across all media platforms, link including live broadcasts, seek highlights and digital footage.

The BOWL-A-RAMA series is organised by Frontside Events and held annually in Australia and New Zealand. It was also held in the USA for the first time last year.

Chad Ford, story Frontside Events Director, said: “We’re so stoked to have this deal with IMG Media, BOWL-A-RAMA is the biggest professional concrete series in the World and has the best international skateboarders travel to the events. It only makes sense to partner with IMG to grow the media platform of this series.”

Adam Kelly, Head of Business Development and Senior Vice President of IMG Media, added: “We are very pleased to be working with Frontside on the BOWL-A-RAMA series. It is further evidence of our ongoing commitment to action sports and we hope to not only raise the profile of the event itself but also the sport of skateboarding in the process.”