Boston Pizza improved UFC Sponsorship deal
July 21, 2011
UFC’s have announced that the new official sponsor in Canada will be Fast Food Chain Boston Pizza.
The company is and will maintain to be the official sports bar and pizza of The Ultimate Fighting Championship in the The North American Country. The new deal will extend their contract advancing with a selection of promotions.
UFC events will be shown live in Boston Pizza outlets.
The executive vice president of marketing at Boston Pizza International, Steve Silverstone said “As a brand that focuses on giving our guests more of what they want, we are thrilled to be partnering with UFC Canada to give the many dedicated MMA fans who watch live events at our restaurants the best possible experience,”
He added “The UFC has built an incredible brand with passionate fans and we’re excited to have it associated with Boston Pizza sports bars. Our category exclusivity and partnership with UFC Canada will provide Boston Pizza with unique promotional opportunities, enhanced point-of-sale materials and athlete appearances, which will strengthen our brand as the premier sports destination in Canada,” said Silverstone.