Bose Backs Boston Overwatch Team
By Jay Stuart | November 1, 2018
Leading headphone brand Bose has signed a sponsorship deal with the Boston Uprising franchise in the esports Overwatch League.
The team is owned by Kraft Sports + Entertainment, which also controls Gillette Stadium, the New England Patriots, New England Revolution, Kraft Analytics Group (KAGR) and Patriot Place.
The Bose deal is the second with a major non-endemic brand for the Uprising. The esports franchise has also signed a deal with Gillette.
In 2017, the Kraft family purchased the rights to bring one of the first Overwatch League teams (there are 12) to Boston. Overwatch is published by Blizzard Entertainment and connects over 35 million players worldwide.