Borussia Dortmund Team Up With DAZN Media In Asia
November 19, 2019
Borussia Dortmund has joined up with DAZN Media to create a social media campaign that showcases the club’s 2019/20 football season, its star players and past masters to entertain and grow its fanbase in South East Asia.
Weekly content produced by DAZN Media’s creative content studio in Singapore will celebrate impactful players, whilst showcasing the club’s best Bundesliga’s moments throughout the domestic season and its progress in the UEFA Champions League.
Content will be published through Borussia Dortmund’s Facebook profile in local language and geo-targeted to fans in Thailand, Vietnam and Indonesia.
Suresh Letchmanan, Borussia Dortmund, Managing Director APAC, said: “We are extremely pleased and delighted to be working with DAZN Media team which will create new creative and localised content and campaigns for BVB across Asia with their rich expertise and presence in the markets. I’m looking forward to this collaboration,” said Suresh Letchmanan, Borussia Dortmund, Managing Director APAC.
Andy Jackson, Director of Strategy at DAZN Media, said: “Nobody covers football quite like DAZN. By combining our expertise in digital content production and sports journalism, we’re able to create thrilling stories that celebrate moments of greatness from Borussia Dortmund’s star players and managers past and present. The campaign’s fresh and dynamic social content will draw fans to the club, creating loyalty, interaction and expanding the club’s fanbase with passionate football nations in South East Asia.”