Borussia Dortmund score partnership with Atlas

German football club Borussia Dortmund have announced two-year partnership with safety footwear manufacturer Atlas. 

As part of the deal, cheap Atlas will benefit from TV-visible branding around Borussia Dortmund’s home ground on matchdays.

Atlas are reported to be paying €600,000 (US$ 638,000) annually.

“I have known and appreciated the company for many years and am very pleased that BVB and Atlas will be taking a common path in future,” said BVB Managing Director Hans-Joachim Watzke.

At their production site in Dortmund, Atlas footwear produce 2.1 million pairs of safety shoes per year.