Dortmund Relaunches OTT Service With Sportradar
By Shantanu Srivastav | August 7, 2018
German Bundesliga football club Borussia Dortmund has relaunched its OTT service, BVV-TV, in partnership with Sportradar.
The Swiss sports data and digital content solutions provider is supplying a platform hosting both free video content as well as a subscription service, accessible for €1.99 per month.
The OTT service will transmit friendly matches live and show exclusive footage related to the team’s players. The premium content will include full match replays and highlights available immediately after the final whistle, as well as behind-the-scenes footage with at least one new video uploaded each day.
Borussia Dortmund’s CMO, Carsten Cramer, said: “At our club, we love to provide our fans with the most engaging ways to connect with our matches and our players. The best fans deserve the best. We revisited our OTT platform and decided we wanted more from it. Sportradar really captured our imagination, and we are excited to be rolling out this new and improved BVB-TV offering for the new season.”
The OTT Managing Director at Sportradar, Rainer Geier, added: “It is a true honour for us to cooperate with Borussia Dortmund on their new BVB-TV. When we were initially tasked by Borussia Dortmund to create their premium Club-OTT, we were confident, based on our 15 years’ experience in the sports streaming market.
“Now, as the official launch has been accomplished, we cannot wait to see what the ‘Yellow Wall’ will make of this content and platform. Borussia fans, no matter where and how they access BVB-TV, will have access to content and insights that no other team’s fans can get. We love taking fans of innovative clubs deeper into the fabric of these teams and players, based on Sportradar’s unique OTT capabilities to combine audiovisual content and sports data seamlessly.”