Borussia Dortmund Forges Video Link With TikTok

Bundesliga club Borussia Dortmund has signed an official partnership with video platform TikTok.

Dortmund was the first soccer club to launch its own video channel on TikTok. As part of the partnership, Dortmund will aim to engage its fanbase by advertising and pushing promotional content on the platform,

Carsten Cramer, Dortmund’s Managing Director, said: “The video app TikTok offers us new creative possibilities to let our fans participate in the BVB experience and to exchange ideas with them. We will also this year’s USA summer tour of BVB on TikTok Documenting with numerous video clips and bringing the fans very close to the action.”

Stefan Heinrich , TikTok’s Head of Global Marketing, said: “The partnership with BVB is a great way for us to bring the TikTok brand further into the market and make it visible to our users not only online but also in the real world.

“We can also create new members for the TikTok community, who get to know a different kind of real, unfiltered video with us – and document their fan relationship with BVB in an inimitable way.”