Booster Juice Canada sign up Jose Bautista
August 1, 2011
look helvetica, purchase sans-serif;”> The 30 year old Dominican Baseball player Jose Bautista has agreed a personal endorsement deal with Canadian juice and smoothie bar chain Booster Juice.
The deal for the Toronto Blue Jays player, will see him appear in a series of television and outdoor advertisments, while a cardboard cut-out of him will appear in all 265 Booster Juice branches in Canada. Bautista will also make personal appearances and charitable donations on behalf of Booster Juice.
Booster Juice president and chief executive Dale Wishewan said: “As a high-achiever who clearly leads a healthy lifestyle and is also active in the community, Jose Bautista is the perfect embodiment of our brand. This partnership is definitely a home run as we continue our quest to offer Canadians great food choices.”
The player added: “I chose Booster Juice as my first endorsement partner because of what they stand for. They are committed to helping Canadians live well with a focus on fun, fitness and great tasting, healthy products.”