Bolton Sign Partnership with Turkey-Based Lassa Tyres

Lassa Tyres, bronchi a Turkish tyre manufacturer, has agreed an official partnership with English Premier League soccer club Bolton Wanderers for the 2011/12 season.

The company are the biggest producer of tyres in their home country and the seventh largest in Europe, and join fellow tyre brands Kumho (partners of Manchester United) and Maxiss (Aston Villa, Everton, Liverpool and Tottenham Hotspur) as an official Premier League team sponsor.

The partnership, brokered by the Samson Sport Consultancy, was lauded by Halit Sensoy, director of international sales and marketing for Lassa, who stated: “We are delighted to be entering into a partnership agreement with Bolton Wanderers. Lassa Tyres is a growing brand that provides great value and performance for our customers and we see many of the same values in the team at the Reebok Stadium. I look forward to showcasing our products to the loyal Bolton supporters.”

Gareth Moores, commercial director of Bolton Wanderers, added: “This fantastic announcement further demonstrates Bolton Wanderers’ ability to attract industry leaders and global brands who wish to be associated with our on and off-field success. We look forward to building a mutually beneficial, long-term relationship with Lassa Tyres by combining a truly global brand advertising platform with opportunities to engage with our rapidly growing fanbase.”