Bologna FC

Liu Jo Named Main Sponsor At Bologna

By Shantanu Srivastav | June 27, 2018

High-end Italian fashion brand Liu Jo is to become the new main sponsor of Serie A football club Bologna.

Under the agreement, the company will receive front-of-shirt branding rights while providing apparel to players and club staff, as well as hostesses in the hospitality areas at the team’s Dall’Ara stadium.

Founded in the Emilia-Romagna region of Italy, Liu Jo has been a sponsor of Bologna since 2015.

The club’s Director of Marketing and Commercial, Christoph Winterling, said of the deal: “We were looking for a partner that could represent the excellence of the territory and had the ambition to grow with us. With Liu Jo, we have found the ideal partner and the growth of investments made in recent years demonstrates the success of this collaboration.”

Bologna finished 15th in the Serie A standings last season.

Bologna FC