Boca Juniors River Plate

Boca Juniors and River Plate partners Axe

By Shantanu Srivastav | February 26, 2018

Argentinian soccer clubs Boca Juniors and River Plate have both signed two-year sponsorship deals with deodorant brand Axe.

As part of the deal, both will wear the French brand’s logo on their playing shorts. As reported by Marca De Gol website, both the contracts are worth an annual US$1.2 million to each club, but could rise to US$1.5 million based on prizes and incentives.

Apart from Axe, Boca and River have both been sponsored by bankink company BBVA and Chinese technology firm Huawei.

Boca Juniors and River Plate are rivals and a match between them is known as Superclásico.

 

Boca Juniors River Plate