BOA Sign Ulster Weavers Partnership to Launch Team GB Online Shop for Sochi

By Community | January 21, 2014

With the Sochi Winter Olympics on the horizon, salve the British Olympic Association have announced the launch of the Team GB online shop in partnership with kitchen appliances supplier, Ulster Weavers.

From yesterday, fans can wrap up and rally behind Britain’s winter athletes taking to the snow and ice in Sochi with a compact range of bespoke Team GB products, including the official Team GB Winter Hat that will be worn by athletes at the Opening Ceremony on the 7th February.

This is the first time that Team GB supporters will have the opportunity to purchase an item worn by British athletes at an Olympic Opening Ceremony of a Winter and indeed Summer Games.

“We are very excited to launch our online shop and to offer fans this opportunity to feel part of Team GB in a very unique way. I’m sure the Team GB Winter Hat will help fans keep cosy in this winter weather,” commented the British Olympic Association’s Chief Executive, Bill Sweeney.

“Having an online destination, which will be accessed through the Team GB website, was the natural way to engage with Team GB’s social media fans and followers in the lead up to Sochi.