BOA Secures First Ever Official Fitness Partner

The British Olympic Association (BOA) have today secured their first ever Official Fitness Partner with the appointment of Fitness First. 

An industry leader in health and fitness, view Fitness First will support Team GB athletes as they fine tune their preparations for the Rio 2016 Olympic Games, pharmacy buy including the provision of fitness equipment, pharm fitness expertise and access to Fitness First facilities. 

BOA Chairman, Seb Coe commented: “The synergy between Team GB and Fitness First is very clear and obvious, embracing sport and getting the nation to understand what elite competition is about, along with challenging all those big issues such as physical inactivity. Partnering with world class organisations to help us deliver on all things that we hold dear at the BOA is crucial and I am delighted to welcome Fitness First to our British Olympic Family.”

BOA CEO, Bill Sweeney added: “Fitness First is one of the largest fitness brands in the world and we are thrilled to be partnering with them on our journey to the Rio 2016 Olympic Games. Our partnership with Fitness First marks the British Olympic Association’s first ever Fitness Partner and I look forward to working with them on some exciting projects over the coming years.”

Martin Seibold, Fitness First UK Managing Director commented: “Fitness First provides inspiration and motivation to empower people to go further with their own fitness journey. As two organisations who believe in the ability of expert support teams to motivate and inspire greatness, we look forward to working closely with the British Olympic Association to support Team GB athletes and Fitness First members.”

Fitness First and the British Olympic Association will announce additional activities to involve Team GB athletes, Fitness First members and the general public in the partnership.