BOA Agrees Marketing Communications Deal with Krow

July 15, 2014

The British Olympic Association (BOA) has secured a new partner with Krow communications coming on board as an official provider.

The London-based communications agency, founded in 2005, will be the Official Provider of Strategic Marketing Communications. They will work with the BOA in the build-up to the Rio 2016 Olympic Games.

BOA head of marketing, Leah Davis, commented on the aprtnership: “Following on from London 2012 and the Olympic Winter Games in Sochi earlier in the year, we have seen Team GB really come into its own as a well-known and well-loved brand.

“With Rio on the horizon, now is the right time to look at how we capture that excitement and build our fan base for 2016. 

“We are coming from a strong position – we are the fourth biggest sports brand on Facebook in the UK. 

“We were really impressed by krow’s approach on how they could support us in developing a long-term brand communications strategy for Team GB to grow our fanbase and strengthen our brand.”

Barry Cook, one of the four founders of krow, added: “We are incredibly excited be involved with what must be one of the few brands in the UK that can claim almost universal regard in the eyes of the British public.

“We will be putting all of our efforts into helping to develop a powerful communications programme that will support Team GB.”