BNY Mellon Named Official Investments Company of San Francisco 49ers
September 11, 2013
BNY Mellon, an investment management company, has been named the Official Investments Company of the San Francisco 49ers.
The 10-year agreement will begin in 2014 and include BNY being named a Founding Partner of Levi’s Stadium in Santa Clara, California.
As the Official Investments Company and Founding Partner, BNY Mellon will gain a host of benefits including exclusive branding rights for the premium East and West Legacy Clubs located at field level. These clubs at the 50-yard line will serve more than 900 patrons each game day. Team tunnels that run through the clubs will allow fans to watch players walk onto the field in a truly unique setting.
“The vision for Levi’s Stadium has always been to provide an individually customized user experience through the use of innovative technology,” said San Francisco 49ers CEO Jed York. “BNY Mellon shares a similar philosophy in utilizing some of the most innovative thinking in the investment industry to develop specialized solutions to address their clients’ financial goals and challenges. We are excited to partner with BNY Mellon as it continues to establish itself as a major player not only in the Bay Area, but throughout the West Coast.”
BNY Mellon will also receive in-bowl permanent and digital signage, an integrated media package that includes radio and television placements, various hospitality assets and the opportunity to host several exclusive events for key clients, prospects and strategic partners throughout the year.
“The 49ers are a first-class, high-quality franchise with vibrant leadership and a strong fan base,” said BNY Mellon Investment Management CEO Curtis Arledge. “Through this new partnership we can extend our investment and wealth management footprint across Northern California and the West Coast. As a global investments company, we place technology and innovation at the heart of everything we do for our clients. It makes sense for us to be closely associated with the best and brightest minds of one of the country’s premiere technology centers.”