BNP Paribas Inks New Deal as Title Sponsor of WTA Championships in Singapore

French financial institution BNP Paribas have extended their title sponsorship of the WTA (Women’s Tennis Association) Championships.

Under the terms of the agreement, recipe BNP Paribas will once again be the official sponsor of the WTA Championships and receive global brand exposure through on-court signage, viagra 100mg and international marketing and promotion across all WTA platforms, including broadcast, digital and social media channels.

Pierre Veyres, Chief Executive Officer of BNP Paribas Singapore Branch and Regional Head for South East Asia said: “As a leading international financial institution in Asia Pacific and a long-time partner of tennis worldwide, we are excited to bring tennis to a whole new level with Singapore positioned as a world class sports hub.

“Our title sponsorship of the BNP Paribas WTA Championships reflects our continued commitment to the sports community across continents with the hope to connect this region to the rest of the tennis world. Asia Pacific is a region where the BNP Paribas Group has strong ambitions with Singapore being a key component of our plan. We are very pleased to associate our brand with such a prestigious event to build on the momentum.”

“We are excited and extremely proud to once again name BNP Paribas as the title sponsor of our WTA Championships,” said Stacey Allaster, Chairman and CEO of the WTA. “For more than 40 years, the BNP Paribas Group has promoted tennis in all its forms throughout the world. Our continued partnership with BNP Paribas is an example of the appeal women’s tennis holds among top global brands. With BNP Paribas on board, combined with all the new elements planned for this year’s tournament, I’m sure the 2014 BNP Paribas WTA Championships will be the best in the WTA’s history, offering unprecedented sports entertainment value.”

The BNP Paribas WTA Championships will be staged at the state-of-the-art $1.3 billion Singapore Sports Hub from October 17-26, 2014 – the first time an Asia-Pacific city has played host. This year the event will be transformed into a 10-day sports entertainment experience of competition, exhibitions and activities for the fans of women’s tennis in Singapore and around the world.

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