BMX Rider Terry Adams Signs Endorsement Deal with Tiger Balm

By Community | May 20, 2014

Tiger Balm U.S. has signed professional flatland BMX rider Terry Adams to an endorsement deal.

Mr. Adams has been competing professionally in flatland BMX rider contests since he was 16 years old, and has become one of the sport’s most recognizable names. He has won dozens of championships during his 15-year career, including a Gold Medal from the X Games, and is a two-time winner of the sport’s most prestigious honor —Ride BMX Magazine’s “Number One Rider” Award (NORA).

Terry said, “I’m excited about the partnership with Tiger Balm because it’s a product I use and believe in. BMX riders train very hard and are always pushing themselves to extremes. It’s awesome to represent a brand that focuses on relieving muscle soreness and other aches and pains so I can ride hard every day.”

In the U.S., Tiger Balm has been endorsed by professional football players, tennis stars and sports trainers. We are pleased to add Mr. Adams to that select group.

“We were excited to learn that Terry Adams is a big Tiger Balm fan,” said Kenneth Yeung, Founder and President of Prince of Peace Enterprises, Inc., the sole licensed United States distributor for all Tiger Balm products. “The skills he has on a bike are amazing and he understands how to promote a product. We are confident that he will be a fabulous brand ambassador and enthusiast for Tiger Balm.”