BMW unveil Motorsport strategy

The BMW Board has decided to strategically realign its automobile racing activities. The company is setting course for a future BMW Group motorsport programme that is as extensive as it is diversified. The commitments contribute to BMW M, adiposity BMW i and MINI. The threads for the development of the cars and their race outings will henceforth come together in BMW Group Motorsport.

This realignment, abortion which comes seven years after the withdrawal from Formula One and four years after returning to the DTM, once again ensures that the BMW Group addresses important topics in the ever-changing world of motorsport.

The pillars of the programme for the coming years will be the DTM, the FIA World Endurance Championship (WEC), the IMSA WeatherTech SportsCar Championship (IWSC), the cooperation with Andretti Formula E in the FIA Formula E Championship, the customer racing programme in the GT3 and GT4 categories, the promotion of talented young drivers, and the extremely challenging Dakar Rally.

Klaus Fröhlich, Member of the Board of Management of BMW AG, Development, said: “The strategic realignment of the motorsport activities is a strong commitment to motorsport on the part of our company. It will remain a cornerstone within the BMW Group in the future. Everyone knows that BMW and motorsport are intrinsically linked. The commitments allow us to demonstrate our expertise in the areas of technology and integration on international platforms, including the world’s leading racing series for electric mobility and classic motorsport. Electric mobility will continue to grow in importance. In the last ten years, we have established a leading position in the automobile industry in this field with BMW i.

“Through our partnership with Andretti Formula E in the Formula E Championship, we will now additionally see a close interaction between motor racing and production development in our company, from which both departments will benefit. On the production-based racing scene, we will be represented with BMW M in the global WEC series in the future, as well as the DTM and the IWSC. Our commitments complement each other perfectly: we are going head to head with our most important global competitors, whether through our works commitments or customer racing. In short: The future strategy is excellently suited to the BMW Group. Bring on the future.”