BMW to Remain Title Sponsor of BMW Championship after Extended Deal
By Community | May 27, 2014
German automobile manufacturer BMW has renewed its commitment as title sponsor of the BMW Championship for a further five years after a new deal was signed with the PGA TOUR and Western Golf Association (WGA).
BMW has sponsored the tournament since 2007 when it became the third of four Playoff events with the introduction of the PGA TOUR’s FedExCup Playoffs. During the term of the extension, BMW will continue to serve as the “Official Vehicle” of The Barclays and TOUR Championship by Coca-Cola, the first and final FedExCup Playoff events, respectively.
This year’s BMW Championship will be contested Sept. 4-7 at Cherry Hills Country Club in Denver, Colo.
“Since becoming title sponsor of this historic tournament, BMW not only has been committed to elevating the stature of the BMW Championship as a Playoff event, but also to supporting the WGA and the Evans Scholars Foundation,” PGA TOUR Commissioner Tim Finchem said. “BMW has been a terrific partner of both the PGA TOUR and WGA, and we very much look forward to continuing this collaboration over the next five years.”
The BMW Championship was named the PGA TOUR’s Tournament of the Year in 2012 and 2013 and boasts an impressive list of champions, including Tiger Woods, Rory McIlroy, Justin Rose, Dustin Johnson, Camilo Villegas and defending champion Zach Johnson.
“On behalf of the players, I would like to sincerely thank BMW for its continued support of this great event,” Johnson said. “The BMW Championship is extremely important to us in determining the eventual FedExCup champion and BMW does a tremendous job with the event. On a personal note, I’m obviously thrilled to have won the BMW Championship last year at Conway Farms and hope to have the opportunity to defend in September at Cherry Hills.”
This extension reaffirms BMW’s continued global support of golf and follows the recent announcement of the extension of its partnership with the European Tour through 2018 to continue BMW’s entitlement of three premier events – the BMW International Open in Germany, the BMW Masters in China, and the BMW PGA Championship at Wentworth.
“As a supporter of golf globally for the past 25 years, we are very excited to extend our partnership with the PGA TOUR and Western Golf Association,” said Ludwig Willisch, President and CEO, BMW of North America. “Not only does the BMW Championship provide us the opportunity to connect with our network of owners, dealers and golf fans across the U.S., but also continues our support of the Evans Scholars Foundation and help the WGA in its drive to send 1,000 caddies to college annually by 2020.”