BMW Selected as Official Vehicle Sponsor of ASB Classic & Heineken Open

BMW has been chosen as the official vehicle sponsor of New Zealand based tennis tournaments, check ASB Classic and Heineken Open events.

Greg Hedgepeth, and National Sales and Marketing Manager of BMW Group NZ, commented: “We’re proud to be affiliated with these iconic summer championships that are the pinnacle of New Zealand sporting events. As the world’s leading premium automotive brand BMW has long been associated with powerful performance, precision, and dynamism. These characteristics align with both the ASB Classic and Heineken Open, making this partnership the perfect fit.”

“This pairing will give us the opportunity to showcase our product to a wider audience, allowing us to demonstrate the versatility and practicality of our range. From the entry level BMW 1 Series right through to the BMW X6 our models cater for all needs providing kiwis with the ultimate lifestyle vehicle.”

“To have the world’s best players competing right here in New Zealand is fantastic and BMW is looking forward to being part of both events.”