BMW New Zealand to Become Official Sponsor of New Zealand Golf Open

BMW New Zealand announced that the automotive manufacturer will be the official sponsor of the New Zealand Golf Open.

The event is to be held at The Hills and Millbrook Resort in Queenstown from 27 February to 2 March 2014 and is expected to be the largest golfing event in the country for a number of years.

BMW has been involved with golf in the region for several years, having been both the vehicle supplier and official title partner to the NZ Open in addition to being a key partner of NZ Golf. BMW is known globally for having strong connections to the sport with a number of partnerships and agreements with some of the world’s biggest golfing tournaments, such as the Ryder Cup and BMW PGA Championship.

BMW NZ’s managing director, Nina Englert said of the partnership: “BMW is naturally very excited to be a key partner of New Zealand Golf and sponsor of the new NZ Open format as both represent excellence and innovation in their respective fields. It’s a fitting association considering BMW is the leading premium automotive brand In New Zealand and golf is the number one participant sport in the country.”