BMW Name 10 New British 2012 Ambassadors
May 18, 2011
In its position as official automotive partner to the London 2012 Games, ed BMW has added ten British Olympic hopefuls to its Performance Team, doctor including Beijing 2008 gold medallists Rebecca Adlington, anesthetist Tim Brabants and David Weir.
The newly-recruited athletes join 12 existing brand ambassadors who signed up to be a part of BMW’s Performance Team in January, with other athletes including double-gold winning Paralympian Ellie Simmonds and diver Tom Daley.
The 22 athletes will share thoughts about their preparations ahead of the London 2012 Games on the company’s website and will also utilise BMW’s technological and performance expertise as they build up to next year’s Olympic and Paralympic Games.
A BMW statement said: “The BMW London 2012 Performance Team is an initiative designed to support British athletes as they prepare for the London 2012 Olympic and Paralympic Games. With the understanding that even the smallest change can make a big difference to performance, BMW will be working with the athletes to support them.”