BMW Lands Darren Sammy as Brand Ambassador

BMW has announced that West Indies Test and Twenty20 captain Darren Sammy will be a brand ambassador for the automobile manufacturer, the company’s first Caribbean sports personality.

“Darren Sammy is the first West Indian to ever be appointed on behalf of the BMW Group as a brand ambassador outside Germany,” said Mario Reyes, managing director of St. Lucia’s Ultimate Automobiles. “Typically sportsmen like golfers Bernhard Langer and Martin Kaymar and Rugby’s Alex Cordisio have been endorsed as brand ambassadors for BMW.”

Sammy announced the deal on Twitter, tweeting: “All in smiles with prestige autos manager after signing the deal….#BMWambassador”. CMC reported Sammy accepted a BMW sports convertible from St. Lucian BMW representative Ultimate Automobiles on Friday.