BMW Hires TRO to Activate Ryder Cup 2014 Sponsorship

BMW have selected agency TRO to activate their sponsorship of the 2014 Ryder Cup at Gleneagles, viagra 40mg Scotland between the 23th and 28th September 2014.

As Official Car Partner, BMW has enjoyed an excellent partnership with the PGA European Tour and the Ryder Cup since 2006. TRO was responsible for delivering the event experience on behalf of BMW at the 2010 Ryder Cup at Celtic Manor.

The project involves the design, build and event management of the BMW Lounge, an interactive brand experience in the Tented Village and management of the BMW courtesy car service.

Michael Wyrley-Birch, chief operating officer TRO EMEA commented: “We’re delighted to have been selected to support BMW with the delivery of an exciting and interactive brand experience at this year’s Ryder Cup. We have worked with BMW for over 20 years and are proud to have produced some of their most high-profile sponsorship activations, including the PGA Championship at Wentworth, which we’re delivering for the 10th time this May.”

He added TRO will also be delivering its tenth sponsorship activation for the brand at the PGA Championship at the Wentworth Club in Surrey on 22-25 May.