BMW Extend Sponsorship of Golf’s DP World Tour Championship
By Community | September 25, 2012
BMW has signed a new three-year commitment to sponsor the final event on The European Tour’s Race to Dubai, unhealthy DP World Tour Championship.
As Official Car Provider, hospital the sponsorship will be activated by AGMC, adiposity the BMW Group importer in Dubai, Sharjah and the Northern Emirates, who will supply 48 chauffeur-driven BMW 7 Series for the transportation of the players, a luxurious service that adds to the high-profile status of The Race to Dubai finale.
“At AGMC, we always aim to be at the forefront in offering exciting ways to promote our new BMW vehicles,” said Stathis I. Stathis, Managing Director, Al Batha Automotive Group, parent company of AGMC. “Through this sponsorship, an official fleet of the all-new BMW 7 Series will be used exclusively for the players who have qualified to play in the 2012 DP World Tour Championship. This will give them the opportunity to experience the same sheer driving pleasure that the BMW lovers and golfers enjoy through our ongoing collaboration with world-class golfing events”
A major supporter of The European Tour since 1989, BMW is the Official Car of The European Tour, Title Sponsor of the BMW PGA Championship, BMW Italian Open, the BMW International Open and the BMW Masters and a European Team Partner for The Ryder Cup.
“Golf is a sport that is in synergy with the BMW brand values of strategic thinking and aesthetic expression,” added Stathis. “Both the sport and BMW are exclusive, elegant and stylish – a perfect match for the brand’s premium character. BMW is synonymous with excellence and quality so our relationship with the DP World Tour Championship, the biggest golf event in the Middle East, fits perfectly with the brand’s sponsorship ideals.”
In addition to its role as a commercial partner with The European Tour, BMW also works closely with its brand ambassador Martin Kaymer, winner of The Race to Dubai in 2010 and a star name in the 60-man field for this year’s DP World Tour Championship.
“The European Tour enjoys a special relationship with BMW and we are delighted they are committed to the DP World Tour Championship for a further three years after being a key sponsor of the tournament since 2010,” said Nick Tarratt, European Tour International Director, Dubai Office.
“This new three-year deal maintains the company’s tradition of supporting golfing events here in the UAE and we are delighted to have their commitment through to 2014.”