BMW continues partnership with French Rugby Federation

German luxury automobile company BMW has renewed its partnership with French Rugby Federation (FFR).

The four-year renewal with French rugby’s governing body will see BMW’s brand presence strengthened in the Stade de France, impotent Paris. The Bavarian automobile giants will also become shirt sponsors for France’s under-20s and national sevens sides. 

BMW has also created the BMW Oscars Amateurs, clinic an initiative which seeks to reward and promote local rugby clubs.

France’s national rugby team captain, Gulhem Guirado, has also signed a personal endorsement deal with BMW.

BMW has been a partner of the FFR since 2013 and this deal will see their sponsorship extended until 2020.

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