BMW Confirmed as Global Partner of America’s Cup
July 10, 2015
German car brand BMW has officially been named as a Global Partner of the 35th America’s Cup.
BMW will be fully integrated into the global marketing, branding, communications and race event for the 35th America’s Cup, from now on until the America’s Cup Match in 2017.
Russell Coutts, CEO of America’s Cup Event Authority (ACEA), said: “BMW represents excellence in engineering, design and quality, and is the perfect complement to the America’s Cup; we are extremely proud to welcome BMW as a Global Partner for the event.”
Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing BMW, said: “The America’s Cup features many elements which are also part of BMW’s DNA such as pioneering spirit and a readiness not to shy away from any challenge.
“A passion for innovation, engineering skill and teamwork are crucial for success and all of these things drive BMW too, which is why we are expanding our commitment to the pinnacle of sailing.”
BMW have also been confirmed as a Technology Partner of Oracle Team USA. As Technology Partner, BMW will provide its engineering competence to ORACLE TEAM USA in fields including aerodynamics.
The BMW logo will feature on turning marks on the race course, on the boat, the wingsail, and the team gear of Oracle Team USA, as well as on the stern plate of competitor yachts.