BMO to Title Sponsor NBA’s Toronto Raptors

NBA’s new on court advertising strategy is in full effect after the Toronto Raptors announced a five-year agreement with BMO in which the bank will feature its logo on the team’s home court as well as being the title & presenting sponsor of the Canadian team. 

As a new platinum partner of the Raptors, BMO will have a strong in-arena presence, including the bank’s branding on the basketball court, and on broadcasts for Raptors games. BMO and the Raptors will team up to offer new products to customers, and at the grassroots level as the bank brings impactful community basketball programs similar to those delivered at BMO Field with Toronto FC and BMO youth soccer programs across Canada.

“Basketball has established itself as one of the most popular participation sports among Canadian youth, and the future of the game in this country is even brighter,” said Joanna Rotenberg, Chief Marketing Officer and Head of Strategy, BMO Financial Group. “We are thrilled to build on the exciting momentum around the Raptors, including the team’s upcoming twentieth anniversary and the NBA All Star Game coming to Toronto in 2016. This ideal partnership extends the BMO brand with the NBA in Canada and the U.S. – we are also major sponsors of the Chicago Bulls and the Milwaukee Bucks.”

“BMO recognizes the growing power of basketball in Canada and the fantastic opportunity we have to work together as partners to bring the game to fans at all levels, much like we’ve been able to do together with soccer,” said David Hopkinson, Chief Commercial Officer at Maple Leaf Sports & Entertainment. “We have seen record numbers for basketball participation and viewership across the country over the past year, and we are thrilled to team up with a premier partner like BMO to bring Raptors NBA basketball to our fans.”

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