BMO Named Official Bank of NBA Canada in Multi-Year Deal

The National Basketball Association (NBA) has agreed a multi-year partnership with the Bank of Montreal (BMO) which will make them the Official Bank of NBA Canada.

This deal represents the NBA’s first partnership with a Canadian bank and as part of the deal BMO becomes an official partner of the Jr. NBA program in Canada.

The partnership will include BMO activation around NBA All-Star 2016 in Toronto, the first NBA All-Star to be held outside of the United States.

To further develop basketball in Canada, BMO will serve as an associate partner of the NBA Canada Series.

The NBA Canada Series is a slate of preseason games played across Canada.

“As the official bank of the Toronto Raptors in Canada and through local partnerships with the Chicago Bulls and Milwaukee Bucks, this agreement further builds on BMO’s commitment to fostering the sport of basketball,” said BMO Financial Group Chief Marketing Officer and Head of Strategy Joanna Rotenberg.

“Basketball has established itself as one of the most popular participation sports among Canadian youth, and the future of the game in communities across Canada is even brighter.”

NBA Canada Managing Director Dan MacKenzie said: “With the popularity of basketball at an all-time high in Canada and NBA All-Star 2016 coming to Toronto, this is the perfect time to partner with a leader like BMO.

“In addition to aligning with our games and events, BMO will work with us to inspire Canadian youth around the country to live a healthy and fit lifestyle through our Jr. NBA program.”

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