BMO Named as Honda Indy Toronto’s Financial Services Sponsor
June 30, 2011
BMO Financial Group have been named as Honda Indy Toronto’s financial services sponsor in a one-year agreement.
The sponsorship package grants BMO the right to showcase its latest travel rewards card, the BMO World Elite MasterCard, with its primary focus on hospitality and corporate ticket holders.
Su McVey, vice president of customer communications and marketing at BMO. said: “Just like IndyCar fans, our customers have the desire to enjoy life’s rewards in the here and now.
“Our partnership with the Honda Indy Toronto will allow us to provide BMO World Elite customers with special benefits and exclusive experiences, while helping us generate strong awareness of the BMO World Elite advantages amongst a perfectly-suited audience of IndyCar fans.”
Charlie Johnstone, vice president and general manager of Honda Indy Toronto, said: “The event brings people together. Some gather for the motor sports, others for social reasons and still others for business purposes. Sponsors appreciate this multi-faceted and diverse audience. We are pleased to see how thoroughly corporate leaders have supported us since we took ownership of the race.”
The Honda Indy Toronto will run from July 8-10 and is expected to attract around 75,000 spectators.