BMO Harris Bank Launch New Chicago Blackhawks Marketing Campaign

BMO Harris Bank and Y&R Midwest announced today that they’re launching a new marketing campaign featuring Chicago Blackhawks players, to celebrate their ongoing multi-year sponsorship of the team.

The new advertising includes two 30-second spots airing throughout the Chicagoland area. This is the second time BMO Harris Bank has featured Chicago Blackhawks players in its advertising, the first time being 2010, just before the Blackhawks went on their Stanley Cup run.

In the new spots, BMO Harris Bank partners with the Chicago Blackhawks to help find solutions for their customers. “Ice Bank” and “Defense” will launch at the end of the month. “Ice Bank” features Chicago Blackhawks Forward Patrick Sharp, helping new BMO Harris employees with their skating skills, including a cameo appearance by Rob Belushi, son of Chicago actor Jim Belushi. In “Defense,” the Blackhawks Patrick Sharp, Duncan Keith and Brent Seabrook share BMO Harris’ commitment to helping their customers by having a little friendly pushing and shoving over who gets to help a customer in line.

“This work recognizes our strong five-year partnership with the Chicago Blackhawks which has been an important part of our overall efforts to support leading Chicago-based organizations,” says Justine Fedak, Senior Vice President and Head of Brand, Advertising and Sponsorships for BMO Financial Group, North America. “BMO Harris and our revered Blackhawks, one of the ‘original six’ of the NHL, are both strong brands with strong Chicago roots that share a long history of supporting the Chicago community.”

“We are really proud of our new work for BMO Harris Bank,” said Bill Cimino, Chief Creative Officer and president of Y&R Chicago. “With the Blackhawks having such a great season and Chicago’s excitement over the team, it’s a great time to celebrate our partnership with the Blackhawks. And hopefully these new spots will also be a part of a Blackhawks championship season as it was in 2010.”