BlueAnt to Sponsor CrossFitGames
By Community | June 10, 2014
The CrossFit Games are an annual fitness competition created and operated by CrossFit, Inc. where elite athletes compete for the title of Fittest on Earth and a piece of a $1.4 million purse. The CrossFit Games, now in their eighth year, will be held July 25-27 at The StubHub Center in Carson, CA and broadcast on the ESPN network.
The PUMP HD delivers crystal clear audio and is currently the only set of wireless sport earbuds to carry the IP67 waterproof distinction, making them the ideal training headphones for athletes performing high-intensity workouts like those found at the CrossFit Games. The military-grade, rugged design with a Teflon™ coating and Kevlar™ shielding protects the premium audio components from rain, dust, debris, sweat and even a rinse under the tap at the end of a workout.
“We’re extremely happy to have BlueAnt on board as the Official Training Headphone sponsor of the 2014 and 2015 Reebok CrossFit Games,” said Steve Weiss, Corporate Development for CrossFit, Inc. “The BlueAnt PUMP’s emphasis on ruggedness while performing constantly varied, functional movements at high intensity makes them a natural fit as a sponsor for the CrossFit Games.”
“When we designed the PUMP, we wanted to build a headphone that inspired active people to push themselves further and not be hindered by a technology as fundamental as headphones,” said Taisen Maddern, CEO of BlueAnt. “The partnership with the CrossFit Games supports our mission to build unbreakable sport headphones, forged for the fittest individuals that offer audio and wireless performance unmatched by any others on the market, no matter how hard the training regimen becomes.”