Blue Label Telecoms Secure Naming Rights to South Africa’s T20 Team
September 7, 2012
Cricket South Africa (CSA) has announced another new commercial partner on board in Blue Label Telecoms, cough which has secured the naming rights for the Proteas squad for all T20 international matches.
Th deal begins from the start of the T20 international series against England until the end of the Pakistan tour in March.
The Blue Label Telecoms Proteas squad will play eight T20 international matches during this period – three against England this month, three against New Zealand over the December festive period and two against Pakistan in the first week of March.
“It gives us great pleasure to welcome Blue Label Telecoms to the CSA family,” commented CSA acting CEO Jacques Faul. “As it is Blue Label Telecoms’ first foray into sponsorship, they have asked for an initial short-term agreement to the end of March, 2013, with the first rights to renew thereafter.
“They have indicated that they see this as a long-term investment in cricket and are looking to extend the partnership over a substantial period of time.
“The Blue Label Telecoms Proteas currently hold the No 1 ICC ranking in T20 international cricket and will be looking to add further value to the Blue Label sponsorship in the months and years ahead,” added Faul.
Blue Label Telecoms will also have the rights to roll out CSA’s customer engagement programme, which is a new initiative and one that will benefit all cricket loving fans.
Dr David Fraser, the Group CTO of Blue Label Telecoms, added, “We see the opportunity to provide a customer engagement platform as a terrific way of rewarding South Africa’s loyal cricket fans with a complete and exciting supporter-centred programme across all forms of the game.
“This compelling programme will appeal to existing fans as well as attracting new supporters and will help CSA understand the needs of the cricket-loving public even better,”
“As a leading South African company, we are delighted and honoured to be associated with the best cricket team in the world,” Fraser concluded.
This sponsorship does not include the rights to the Proteas for the ICC World Twenty20 in Sri Lanka later this month as its business clashes with one of the ICC major event sponsors.