Bloomberg Acquires Global TV Rights to Clipper Round the World Yacht Race
December 18, 2015
Bloomberg Television has acquired the rights to sports news and long-form programming of the world’s longest ocean race.
Season two of the highly acclaimed series ‘Race of Their Lives’ airs from this weekend and comprises seven one-hour shows with an exclusive ‘access-all-areas’ pass to the tenth edition of the Clipper Round the World Yacht Race.
UK based 1080 Media TV has been retained for a second season to produce and distribute the global long-form official TV series, ampoule live feeds, news and social media packages.
“We introduced a new look and style to the production in the last race and will continue to develop a strong multi-platform approach which maximises traditional broadcast and new digital media opportunities for a strong global brand like the Clipper Race,” said Founder and CEO of 1080 Media TV Cliff Webb.
The Clipper Race fleet is owned and operated by Clipper Ventures which commissioned the TV series: “The reappointment of 1080 Media TV reflects the growing demand and diversity of requirements for our high-energy content as every-day people take on this remarkable challenge,” said Clipper Ventures Global Business and Communications Director, and executive producer, Jonathan Levy.
The Clipper 2015-16 Race got underway at the end of August, with coverage reaching over 125 countries including race destination markets such as the UK, Brazil, South Africa, Australia, Vietnam, China, USA, Panama and the Netherlands, plus France and Canada following skippers and crew in big numbers.
“New technology on the twelve yachts is also opening up live access for broadcasters. We can support live video Skype links from the deck of the yachts, which creates unprecedented opportunities for audiences to be at the heart of the action as it unfolds,” added Levy.