BLK Named Official Apparel Partner of Serevi Rugby

September 25, 2014

Serevi Rugby, a leading provider of on-field programming and conditioning for players and coaches from beginner to the U.S. National Team, today announced BLK as the official apparel partner for Serevi’s wide range of programming from youth to elite level players.

Beginning this past weekend at the USA Rugby Academy powered by Serevi in Los Angeles, Serevi athletes will wear a full range of cutting edge, high performance BLK apparel.

“The BLK partnership not only provides us with high quality, contemporary, rugby-specific performance apparel, but just as importantly with an aggressive, shared vision for growing the game,” said Ross Young, CEO of Serevi Rugby.

“Like us, they are a young, exciting company set on growing rugby from a grassrootslevel here in the U.S., but also expanding the game in emerging rugby nations in the lead up to the 2016 Rio Olympics and beyond.”

With BLK recently announcing a partnership with USA Rugby which will see the rapidly expanding sports brand provide all men’s and women’s national teams with on field apparel and supporter ranges for the next three years, CEO Tyron Brant said the Serevi Rugby announcement was a perfect opportunity for BLK to embrace Rugby pathways from grassroots through to elite level across the United States.

“We recognize and value Serevi Rugby’s efforts in growing the game of rugby in North America, so there was a natural fit for us to work together in this quickly emerging market,” Brant said.

“As we seek further opportunities to expand our high performance garments into new parts of the world, we’re excited about the passion and determined approach Serevi is taking to improving skills and introducing new athletes to the sport.”