Blackburn Rovers opt for charity shirt sponsor

English Premier League soccer club Blackburn Rovers have announced that they will wear the charity Prince’s Trust logo on their new home shirts next season.

Blackburn’s head of marketing, Simon Williams told the club’s official website: “The club has enjoyed a strong and productive relationship with The Prince’s Trust since 2005 and this agreement takes that relationship onto another level.

“The exposure the Prince’s Trust will obtain as our shirt partner will greatly increase the level of awareness for the charity and hopefully encourage fundraising for the fantastic work they do to with young people.”

Balaji Rao, MD of Venky’s added: “We are absolutely delighted to be able to support the Prince’s Trust in such a visible way, particularly at this challenging time for young people in terms of unemployment and limited opportunities.

“Helping young people is very much at the forefront of our community work in India and this partnership is a perfect way for us to support charities and worthy causes through football over here.”

The Prince’s Trust Marketing Director, Paul Brown concluded: “The Prince’s Trust is really pleased to have been selected as Blackburn Rovers Charity of the Year in a move which will build on our considerable experience of working with young people through football.

“We see this as a brilliant opportunity to reach out, engage and motivate the most disadvantaged young people in the community and help us change even more young lives.”