Rovers Sign Seven-Figure Sponsorship Deal With 10Bet
By Shantanu Srivastav | July 18, 2018
Newly-promoted English Football League Championship side Blackburn Rovers have named 10Bet as their principal sponsor in a three-year, seven-figure deal.
Under the terms of the agreement, the online betting firm’s new visual identity will feature on the front of the club’s home and away shirts and be displayed around their Ewood Park stadium. The logo will also be shown on the front cover of each matchday programme, and on Rovers’ website.
Daniel Corcos, 10Bet’s Marketing Director, said of the partnership: “Blackburn are an iconic English club with a large and passionate fanbase and represent a superb fit for our growing UK brand. We’re lining up a wide range of events and initiatives to engage directly with the club’s supporters and the local community, and look forward to supporting Blackburn on their way back to the Premier League.”
Blackburn Chief Executive, Steve Waggott, added: “We are delighted to welcome 10Bet on board as the club’s principal sponsor. It is great to partner with a forward-thinking brand which, like ourselves, has ambitious targets over the coming years.
“With the launch of 10Bet’s new visual identity, the timing is perfect, and Blackburn Rovers are the ideal vehicle for projecting the power of their brand in the UK market. Hopefully, our journey together will bring great success, both on and off the pitch.”