BK Racing Extends Dr Pepper Partnership
By Community | February 2, 2014
As the BK Racing team embarks on its third season in NASCAR’s premier level beginning with the annual Daytona 500 on February 23, the team will continue its longtime partnership with Dr Pepper aboard the renumbered No. 23 BK Racing Toyota Camry for Sunoco Rookie of the Year contender Alex Bowman.
“We are excited to partner with BK Racing for the third consecutive year,” explains Kelton Graham, vice president of sales for the Burger King account at Dr Pepper Snapple Group. “Like Dr Pepper, the BK Racing team is one of a kind, and we look forward to celebrating with them in Victory Lane in 2014!”
BK Racing renumbered the No. 93 to the No. 23 in 2014 as in honor of the 23 flavors in Dr Pepper.
The No. 23 Dr Pepper Toyota Camry will carry two different paint schemes throughout the 2014 season. For day races the car will be maroon with a single-silver offset stripe and for night races silver with a maroon single-offset stripe.
“Having Dr Pepper sponsoring my first Sprint Cup Series ride is an honor and a privilege,” said Bowman. “Being a lifelong fan of Dr Pepper, it’s really cool to represent such an iconic brand.”
“Since we started BK Racing in February of 2012, I always wanted the No. 23,” said team owner Ron Devine. “We feel like the relationship with Dr Pepper is very strong and this will take it to the next level.”