BK Racing Acquires Two New Sponsor for NASCAR Sprint Cup Series Finale

BK Racing, a stock car racing team that competes in the NASCAR Sprint Cup Series, has announced two new sponsors ahead of the Series Finale at Homestead-Miami Speedway thi Sunday.

LA based VooDoo BBQ & Grill and MobileBits Corp., provider of Samy, a leading mobile marketing & engagement network, will both sponsor the team. 

As part of the deal the Mardi Gras colors of purple and gold of VooDoo will adorn the car. 

“We’re thrilled to have this opportunity to be associated with NASCAR and the BK Racing Team at one of the most important races of the year,” said Tony Avila, Chief Executive Officer of VooDoo BBQ & Grill. “This level of exposure for VooDoo is unparalleled. We appreciate Ron Devine and the entire team at BK racing for this tremendous opportunity.” 

“VooDoo’s unique offering is something NASCAR fans have never seen,” said team owner Ron Devine. “I feel that VooDoo’s continued growth, along with BK Racing’s will make for a great partnership.

The Samy deal will include the logo being prominently displayed on the rear deck lid and the quarter panels of the BK Racing Toyota.

Additionally, BK Racing will create its own branded mobile store within the Samy network, making it available to race fans everywhere. Consumers and fans can connect with the team and drivers as well as browse merchandise through Samy on their mobile devices.

“We are very excited to be part of BK Racing in this multifaceted approach,” said Walter Kostiuk, President and CEO of MobileBits. “We know a lot of our customers are NASCAR fans and this is a great opportunity to showcase the Samy brand.” 

“The Samy partnership with BK Racing is one of the most exciting partnerships since we started last year,” said team owner Ron Devine. “The mobile app will allow our BK Racing fans to stay in touch with our race team 24/7 and provide an outlet to purchase BK Racing merchandise.” 

“It’s very exciting to showcase a new company at the season finale,” explained Kvapil. “Hopefully we can make their first race on-board a memorable one.”

The NASCAR Sprint Cup Series will race into Homestead-Miami Speedway for the final event of the 2013 season on Sunday, November 17.