Björn Borg set for China Launch

August 24, 2012

Björn Borg will launch his clothing and sportswear business in China with a store on Shanghai’s notorious West Nanjing Road.

Björn Borg products will also be available to buy from Taobao, China’s largest e-commerce site.

Björn Borg CEO, Arthur Engel, said: “This is a first step in our Chinese initiative. We are in it for the long term, and this will be followed by a number of stores both in Shanghai and the rest of China.”

The company will sell sportswear, fashion items, footwear and accessories. {jcomments on}