Björn Borg set for China Launch
August 24, 2012
Björn Borg will launch his clothing and sportswear business in China with a store on Shanghai’s notorious West Nanjing Road.
Björn Borg products will also be available to buy from Taobao, China’s largest e-commerce site.
Björn Borg CEO, Arthur Engel, said: “This is a first step in our Chinese initiative. We are in it for the long term, and this will be followed by a number of stores both in Shanghai and the rest of China.”
The company will sell sportswear, fashion items, footwear and accessories. {jcomments on}