Birmingham City Sign Zapaygo as Principal Partner

English Championship club Birmingham City have revealed Zapaygo as the football club’s principal partner for the next two years. 

The deal will see the lifestyle payment app’s branding adorn playing and replica kit across the 2014/15 and 2015/16 campaigns, as well Blues fans benefit from exclusive offers and competitions.

Commenting on the partnership, Zapaygo co-founder, Richard Dilworth, said: “As a small local company with great backing and huge ambitions we are very proud to be associated with Birmingham City Football Club, its global brand presence and great heritage. We look forward to the coming season.”

Birmingham City’s head of commercial, Ian Dutton, added: “Zapaygo are going to revolutionise the way consumers purchase anything moving forward.

“The great thing about this product is that it’s really going to benefit not only our supporters but also venues as well. The venues that implement and support this app will genuinely find it to be of benefit to their customers.

“I’d like to thank all the team at Zapaygo, we’re really excited about this new campaign. We’re looking forward to making Zapaygo really successful.”