Birmingham City Makes BoyleSports Principal Partner

Birmingham City FC has named betting company BoyleSports as its principal partner in the club’s biggest sponsorship deal in more than a decade.

The BoyleSports logo will adorn the front of the men’s match kit and replica shirts of the team, which plays in the EFL Championship, the second tier of English football.

Family-owned BoyleSports is Ireland’s largest independently owned bookmakers with more than 250 stores across the country.

Ian Dutton, Chief Commercial Officer for Birmingham City FC, said: “We are delighted and thrilled to be welcoming BoyleSports as the Club’s new Principal Shirt Partner.”

“Throughout our discussions with them it was clear that they identified the Club as the perfect avenue to support their ambition to conquer the UK market.

“We are also extremely impressed with the way they want to give back to the fans and the local community, so we can look forward to some unique activations that will benefit the Club, fans and our great city.”

Leon Blanche, Head of Communications for BoyleSports said: “We are absolutely thrilled to be on board and proud to be pledging ourselves as Birmingham City’s principal partner.

“It’s an honour to be joining forces with a club steeped in history and tradition and we believe it’s a perfect match between a club and company who are on the same page in terms of our huge ambitions.”