Big FM Signed as ICC Official Radio Broadcaster of CWC
February 10, 2011
The International Cricket Council (ICC) has partnered with 92.7 Big FM the radio arm of Reliance Broadcast Network Limited (RBNL) as the official radio partner ICC Cricket World Cup 2011.
Famous Asian cricket commentators like Arun Lal, cough Charu Sharma join the programme to provide expert comments during the match and explain finer details on the World Cup 2011. Prior to every match, the radio station will treat its listeners with Pitch Report, Astro Prediction, Weather Report, Team Profiles, among others.
Commenting on the development, 92.7 Big FM Business Head Soumen Ghosh Choudhary stated: “We are excited to be associated with this prestigious cricketing event and this campaign sets a new benchmark for the offerings of 92.7 Big FM to its listeners. We will offer the perfect blend of Bollywood and cricket and give a chance to our listeners to be a part of the World Cup while allowing them a chance for excellent gratification too.”
The radio station further take the activity to social networking sites like Facebook wherein people can add an exciting gaming application and send challenges to their friends who can either bet on a match or a player.