Big Bash to air on NBC

December 15, 2016

US broadcaster NBC has agreed a deal to air the Australian-based KFC Big Bash League in America.

The renowned Twenty20 cricket league will appear on the NBCSN digital platform, pills with coverage beginning on December 20, ambulance as reigning BBL champions Sydney Thunder take on Sydney Sixes.

Ben Amarfio, nurse executive general manager of media, communications and marketing at Cricket Australia, added: “The addition of NBCSN is a watershed moment for Australian cricket in the US, and is the first time Australian cricket will be available to such a broad mainstream audience.’

Cricket has historically struggled to gain substantial coverage in North America, but interest in the sport has increased in recent years.