Bianchi Become New Bike Sponsor of WorldTour team Vacansoleil-DCM
October 11, 2011
Bianchi and Cycling’s WorldTour team Vacansoleil-DCM have announced that Bianchi’s Oltre will be the official bicycle sponsor to the team for 2012 and 2013.
Bianchi continues a long and successful history in cycling with the best professional teams in the world. With the Vacansoleil-DCM team, Bianchi secures participation in the major international WorldTour events, like Tour de France, Giro d’Italia, Vuelta a Espanã, Milan-San Remo and Paris-Roubaix.
Vacansoleil-DCM team will race on the Bianchi Oltre, part of the Bianchi HoC family. The Oltre carbon road frame was designed for extreme racing conditions and it is one of the best racing machines Bianchi has ever made. X-Tex carbon technology and Bianchi optimized aerodynamic shape give it an incredibly efficient power transmission and stiffness to weight ratio.
Bianchi CEO Bob Ippolito said: “Bianchi Oltre is the ideal bike for professional and expert riders, and our new partnership with Vacansoleil-DCM will provide us with an important opportunity to further develop and test our carbon technology.”
Bianchi owner and President Salvatore Grimaldi, added: “With the sponsorship of Vacansoleil-DCM, Bianchi continues to expand its investment in performance cycling and global sports marketing. Our goal is to increase our presence and visibility as one of the world’s leading performance cycling brands”.
Vacansoleil-DCM team manager Daan Luijkx is excited to be together with Bianchi. “For us Bianchi is the best option for our long term strategy and we look forward to our winning cooperation. With a history of 126 years, we believe Bianchi will be an incredible partner. The Bianchi Oltre stands for high-technology, advanced product development and Italian design which support our goal to reach victories in WorldTour races. Both Vacansoleil-DCM and Bianchi are product driven with a global vision”.
Bianchi Technical suppliers: FSA, Vision, Fast Forward, Vredestein, Selle San Marco, Elite and KMC will also join the team.