Beyond Sport Announces Attendees for Cape Town Event

November 11, 2011

 

Beyond Sport organisers have announced that businesses including Adidas, Sony, PricewaterhouseCooper, Standard Chartered, Virgin Atlantic, Deloitte, Canterbury, and Barclays will attend its Summit and Awards ceremony next month. The Summit is scheduled for December 5-8, and has become a major event for innovators to gather and address sport’s role in pertinent social issues.

Beyond Sport is a global initiative supports initiatives that use sport as a platform to affect positive social change.

Beyond Sport expects over 1,000 guests, including three hundred executives from some of the world’s top companies.

International organisations such as FIFA, Qatar Foundation, UNCIEF, NBA, NHL, NASCAR and the Australian Football League will attend the Cape Town event along with join South African businesses, sports federations and NGOs.

Representatives from Manchester City and Liverpool, the NFL’S Philadelphia Eagles and the NBA’s Memphis Grizzlies will be in attendance- all four teams are in contention for the Beyond Sport Team of the Year Award.

Beyond Sport founder, Nick Keller said: “South Africa is an incredible country with a first-rate sport industry, countless business opportunities for international firms and an exciting future Beyond Sport works to drive positive social change through sport, but that does not mean it is only about grassroots projects – the investment of business in communities is absolutely essential, and sits at the very heart of our work. As the international sport and business communities look to South Africa in December, there is a very real opportunity for the country to take another giant step forward.”

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