Betway Gambles On Cricket With Windies Deal
By Shantanu Srivastav | July 19, 2018
Betway has forayed into cricket by becoming the official betting partner of Cricket West Indies (CWI) until the end of 2019.
As part of the deal, the online gambling firm will receive branding at all International Home Series matches, as well as on the CWI website and its official social media channels.
Cricket West Indies’ Commercial and Marketing Director, Dominic Warne, said: “We are really pleased to announce this partnership with Betway and their major investment into international cricket such is their profile and international customer base.
“With Betway also supporting our integrity and player education programme, the partnership enables CWI to strengthen the guidance and support offered to our professional cricketers as they build their careers at home in the Caribbean and on the global stage. “
Betway CEO, Anthony Werkman, added: “We are always looking to enhance and grow the Betway brand and that’s exactly what we have done by partnering with Cricket West Indies.
“We are making huge investments across a wide-range of sports and are sure that this partnership will prove to be a successful one. We are really looking forward to all the action.”