Betway Named Title Sponsor of PDC’s Premier League Darts Competition

February 4, 2014

The Professional Darts Corporation (PDC) have announced that Betway has signed an agreement to title sponsor the 2014 Premier League Darts tournament.

The tournament is played over 16 consecutive Thursdays from February 6 through to May 22 in arenas across the UK and Ireland.

This agreement, which represents Betway’s first major sporting event sponsorship, will enhance Betway’s brand in online sports betting, especially as the event itself has a wild card element, as new players face proven professionals, adding to the possibilities for those who like to bet on sports.

Bob Dutnall, Executive Director at Betway, said: “We are delighted to announce the sponsorship of the 2014 Premier League Darts tournament.

“This sporting event, which has international appeal, has become a top event in the darts sporting calendar. The sponsorship adds to our brand in online sports betting where we are building a leading position.”

PDC Chairman Barry Hearn said: “It gives me great pleasure to welcome Betway as the new title sponsor of Premier League Darts in our tenth season of this prestigious event.

“This will be the biggest ever Premier League Darts season, with 100,000 fans set to see the world’s best ten players over the next four months, and with live worldwide television coverage the tournament will take the Betway brand worldwide.”