Betway Extend Title Sponsorship of Premier League Darts
October 29, 2014
Online betting and casino company Betway have renewed their partnership with the Professional Darts Corporation (PDC) to title sponsor 2015 Betway Premier League Darts in a new three-year deal.
The commitment follows a successful partnership with the PDC’s widest-reaching event in 2014, where Dutchman Raymond van Barneveld won the final and picked up the Betway Premier League Darts title in front of a 10,000-strong crowd at The O2 in London.
Over 100,000 fans from Exeter to Aberdeen will experience the magic of live darts after the 2015 season kicks off at the First Direct Arena in Leeds on Thursday February 5.
Betway will be activating the partnership through a number of initiatives to enhance the experience for darts fans and share in their excitement of darts, which in 2014 included the Betway “Walk-On” campaign where fans had the chance to win a unique walk on experience in front of a live audience.
Betway’s Executive Director, Bob Dutnall, said: “Betway Premier League Darts was hugely successful for Betway in 2014, our first year of sponsorship, so we are delighted to have secured a long term sponsorship deal in a sport that is increasingly growing in popularity.
“Betway believes in bringing the thrill of sports action to the fans and the Betway Premier League Darts is perfect as it creates a lively and fun atmosphere. Darts betting is a tremendously exciting market for customers and the personalities of the game’s players add to that interest.
“Last year’s champion, Raymond van Barneveld, was available at 28/1 on Betway.com at the start of the tournament so it really shows what an open and competitive tournament it can be.”
Following Betway’s commitment to their new three-year sponsorship deal, prize money for the event has been increased from £550,000 to £700,000 in 2015, with a £200,000 first prize on offer to the eventual champion.
PDC Chairman Barry Hearn said: “We’re delighted that Betway have extended their sponsorship of the Betway Premier League Darts for a further three years, and the increased prize money is both a reflection of the growth of the tournament and the incredible standard of darts which our players produce on a weekly basis.
“The 2014 Betway Premier League Darts season was the most exciting and competitive yet, with the race for Play-Off places going all the way to the last league night before the dramatic finals night in London.
“This event has been a phenomenal success in the past ten years and has been one of the major catalysts of darts’ boom in popularity, with fans across the UK and Ireland able to see the biggest names in the sport live in fantastic arenas.
“As title sponsors, Betway’s brand has not only received huge exposure throughout the UK and Ireland but also worldwide through the television coverage which is screened across the globe of this fantastic tournament.”