Betway Add Alavés To LaLiga Sponsorship Portfolio
By Shantanu Srivastav | July 5, 2018
Deportivo Alavés has become the latest LaLiga football club to partner with online bookmaker Betway.
The gambling firm will become the side’s main shirt sponsor until 2020.
The two-year deal follows similar partnerships signed by Betway with fellow Spanish teams Levante and Leganés.
Betway’s CEO Anthony Werkman said of the agreement: “We are always looking for great ways to promote the Betway brand globally and we have done that with Deportivo Alavés, our third La Liga shirt sponsorship deal.
“Deportivo Alavés is a club on the up and we are delighted to be playing a part in their journey ahead of their third successive season in La Liga. It’s sure to be yet another exciting campaign.”
Alfonso Fdez. de Trocóniz, Chairman of Deportivo Alavés, added: “It’s an honour to partner with a company as big as Betway until 2020. We welcome them to the Deportivo Alavés family and we look forward to growing together.”
Alavés finished 14th in LaLiga last season and reached the quarter-finals of the Copa del Rey.